WordCamp Vienna 2022

Website Auditing: Be the Conversion Hero

Speaker at WordCamp Vienna 2022, Vienna, Austria.

Project review with stakeholders
RoleSpeaker
DateMay 2022
LocationVienna, Austria
EventWordCamp Vienna 2022 ↗
Topics
UXPerformanceWordPress
Resources
About this talk

What the session covered.

What makes a website good? Most teams do not have a structured answer.

At WordCamp Vienna 2022, Vineet introduced a four-part audit framework covering UX, design, performance, and security, with the core argument that improving user experience is the most direct path to converting visitors into customers.

The session focused on real-world examples and expected user behavior.

Recording

Watch the talk.

Hosted on WordPress.tv ↗

Key takeaways

What this talk established.

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Most websites have never been reviewed across all four dimensions at the same time.
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UX issues compound performance issues: slow sites with poor UX lose users at both layers.
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Security review is not optional for any site handling user data or transactions.
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Audit output should prioritise actions that move conversion and user outcomes.
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Conversion is the measure of whether your UX work is actually working.
Related expertise

Topics this talk connects to.

ExpertiseConversion Optimization→ExpertiseWebsite Performance→ExpertiseWordPress→
Our founder

Vineet Talwar

Vineet has been working with WordPress since 2012 and speaking at WordCamps since 2016. He founded Some Tech Work to bring execution-led tech consulting to companies with technical gaps to close, covering WordPress engineering, website performance, UX, and technical strategy. His talks draw directly from decisions made on client projects.

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