WordCamp Vršac 2025

Stop Guessing What Users Want

Speaker at WordCamp Vršac 2025, Vršac, Serbia.

Engineering delivery session
RoleSpeaker
DateOctober 2025
LocationVršac, Serbia
EventWordCamp Vršac 2025 ↗
Topics
UXPerformanceWordPress
Resources
About this talk

What the session covered.

Most websites start from assumptions about what users want.

At WordCamp Vršac 2025, Vineet challenged the practice of designing by intuition and presented a framework for replacing guesswork with behavioural data.

The session covered how to read analytics, interpret heatmaps and session recordings, run lightweight user tests, and translate those findings into UX and content decisions that move real metrics.

Recording

Watch the talk.

Hosted on WordPress.tv ↗

Key takeaways

What this talk established.

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Every UX decision made without data is a guess. Some guesses happen to be right.
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Behaviour analytics show what users do on the page, which often differs from what they report in surveys.
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Heatmaps and session recordings surface the friction that A/B tests cannot explain.
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User testing does not require a large budget or a dedicated research team to produce useful results.
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Data-informed UX decisions are faster to implement because they do not require internal consensus on opinion.
Related expertise

Topics this talk connects to.

ExpertiseConversion Optimization→ExpertiseWebsite Performance→ExpertiseWordPress→
Our founder

Vineet Talwar

Vineet has been working with WordPress since 2012 and speaking at WordCamps since 2016. He founded Some Tech Work to bring execution-led tech consulting to companies with technical gaps to close, covering WordPress engineering, website performance, UX, and technical strategy. His talks draw directly from decisions made on client projects.

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