In plain language
Google quality-rater shorthand for Experience, Expertise, Authoritativeness, and Trustworthiness.
It is a framework for judging whether a page and source deserve trust, especially for topics where bad advice can cost money, health, safety, or legal risk.
Where it bites
E-E-A-T matters when visibility depends on how machines read, cite, and summarise your pages. It rewards clear structure more than louder marketing language.
What to check
- Is the definition explicit enough to be cited?
- Does the page answer the buyer question directly?
- Is the source structure machine-readable?
Common questions
What is E-E-A-T?
Google quality-rater shorthand for Experience, Expertise, Authoritativeness, and Trustworthiness.
Why does E-E-A-T matter?
E-E-A-T matters when visibility depends on how machines read, cite, and summarise your pages. It rewards clear structure more than louder marketing language.
What should you check first for E-E-A-T?
Is the definition explicit enough to be cited? Does the page answer the buyer question directly? Is the source structure machine-readable?