Wolves Summit website relaunch, built to ship on deadline.
Lead engineer on the Wolves Summit 2025 relaunch. Custom WordPress theme, rebuilt conversion flows for sponsors and speakers, and full content control handed to the in-house team before the event.
The deadline is the brief. Everything else is a trade-off.
Wolves Summit is Europe's flagship startup-matchmaking conference, connecting founders, investors, and corporates across Central and Eastern Europe. The 2025 edition needed a rebuilt website ahead of the event cycle, with a clear mandate: a site the in-house team could operate without raising a ticket for every content update.
We led engineering around three constraints: the go-live date (fixed, no flexibility), content-team independence (speakers, sponsors, agenda, and news all manageable without a developer), and a codebase clean enough to hand off to next year without a full audit.
We also ran conversion work on the three flows that fund a conference: sponsor inquiry, speaker application, and attendee registration. Analytics went live before the site did, so the team could measure what was working from day one.
The event date ruled every scope decision
Conference websites have one external constraint: the event date. Every scope decision was evaluated against the go-live date. We held scope tight, moved fast on trade-offs, and built the deployment pipeline for safe releases without late surprises.
Conversion work on the flows that fund the event
Sponsor inquiry forms, speaker applications, and attendee registration determine whether a conference can pay for itself. We audited each, cut friction from the forms, and rewrote the copy and CTAs around what each audience was actually deciding. Analytics configured before launch.
Full content control for the in-house team
Speaker profiles, sponsor tiers, session listings, and news articles all needed to be manageable by a non-technical team without a development ticket. The CMS was built around exactly what the team publishes across the conference cycle: speaker profiles, sponsor tiers, session listings, and news.
Built for the next edition. Ready for next year
A conference website runs in cycles. The 2025 codebase was built to carry cleanly into 2026 and beyond: structured content types, documented extensions, and handover notes sufficient for a different developer to pick up the next edition without a full audit of the previous year's work.
Full relaunch. In full.
Wolves Summit · 2025
Europe's flagship startup-matchmaking conference. full website relaunch, conversion work on sponsor and speaker flows, custom WordPress theme, editorial CMS.
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