When is a chatbot worth building?
Build one when question volume is repeated, the source material is controlled, and one person can own exceptions. Low volume or constantly changing answers usually do not justify the operating cost.
When a chatbot earns its keep, how to keep it GDPR-safe, and how to hand off to a human before it costs you a lead.

A useful website chatbot handles a narrow job with a clear stopping point. It answers from approved material, collects the details a human needs, and hands the conversation over when confidence drops.
Start with the questions your team answers repeatedly. Measure resolved questions, qualified handovers, failed answers, and the time a person spends correcting the bot. If those numbers are missing, the chatbot is still a demo.
Build one when question volume is repeated, the source material is controlled, and one person can own exceptions. Low volume or constantly changing answers usually do not justify the operating cost.
Collect only what the handover needs, state the purpose, set retention limits, and keep sensitive data out of model prompts unless the legal basis and processor setup are explicit.
Compare data flow, answer limits, actions, human handoff, acceptance tests, operating cost, and exit rights.
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