The form and checkout leaks costing you leads
A conversion-leak audit you can run this week: fields, error UX, mobile, trust signals, checkout steps, and the analytics that find the drop-off.
Insights
Insights
Straight answers on hiring consultants, AI automation, website relaunches, and technical operations. Written for people who own the outcome.
What is Answer Engine Optimization?
AEO gets your business found in AI search. What it means for German companies and what to do first.
AEO checklist for WordPress
Schema setup, content structure, and plugin settings to get your WordPress site cited in AI search answers.
How to get cited by ChatGPT and Perplexity
How AI tools choose sources, what makes a page citeable, and practical steps for German businesses.
AI search visibility audit
A 15-point self-assessment to check if your website is ready for AI search. Scoring system and remediation priorities.
Structured data for AI, explained simply
Plain-English guide to Schema.org for non-developers. What it is, why AI tools care, and how to add it without code.
SEO vs AEO: what changes and what stays
Clear comparison of SEO and AEO. What stays the same, what shifts, and what to do first.
WordPress security best practices
Classify warnings and verify eight control areas across accounts, updates, hosting, extensions, recovery, monitoring, and incident readiness.
Conversion rate optimization for B2B
B2B CRO for US and German buyers: form fields, trust, CTA clarity, speed, and mobile fix order.
Website design cost in the USA
USD ranges for brochure, B2B marketing, and complex websites in 2026, plus freelancer vs agency and ongoing costs.
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